Transformation… After Just One Use.

Alterna Haircare was founded over 15 years ago in California and was the pioneer in offering “Alterna-tive” haircare…luxury haircare without harsh and harmful chemicals.

Our formulas are a powerful fusion of nature & science; we use pure, natural ingredients (like Organic Bamboo and pure Caviar extract) and leave out sulfates, parabens, phthalates and gluten… to give you a “TRANSFORMATION without TRADE-OFFS.”

So you don’t have to choose between products that work and products that are good for you. With Alterna Haircare you get both…the PURITY you expect and the POWER you need!